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As millions of travellers head abroad during the peak summer holiday season, Europe has reinforced its position as the world’s leading leisure travel destination, capturing one-third of all global leisure travel spending in 2025, according to new 2026 EIR data from the World Travel & Tourism Council (WTTC), sponsored by Chase Travel, Lead Research Partner.

The latest figures show that global leisure travel spending reached $6.15TN in 2025, up 3.5% year-on-year and accounting for 80.5% of total global travel expenditure. Of this, Europe attracted $2TN, equivalent to $1 in every $3 spent worldwide on leisure travel, highlighting the region’s enduring appeal as travellers embark on this year’s summer holidays.

The World Travel & Tourism Council (WTTC) welcomes the Egyptian Tourism Authority (ETA) as a Destination Partner, strengthening collaboration with one of the world’s leading tourism destinations.

The partnership will enhance cooperation between WTTC and the ETA to promote sustainable tourism growth, strengthen public-private collaboration, and showcase Egypt’s diverse tourism experiences to travellers, investors, and industry stakeholders worldwide.

The World Travel & Tourism Council (WTTC) and the World Governments Summit Organization (WGS), an initiative of the Prime Minister’s Office of the United Arab Emirates, have signed a Memorandum of Understanding (MoU) that marks a new era of public-private sector collaboration to shape the future of Travel & Tourism.

By bringing together WTTC’s global network of private sector leaders and the World Governments Summit’s unique convening power among governments and policymakers, the partnership creates a platform for stronger cooperation on the key issues influencing the sector’s long-term growth, resilience and competitiveness.

Alipay today launched China’s first full-stack agentic commerce platform at its AI Ecosystem Partner Conference in Hangzhou, providing merchants with the tools to shift from digital operations to AI-powered operations.

“Agentic commerce is poised for rapid growth over the next 6 to 12 months. AI agents will become a new interface connecting hundreds of millions of users with tens of millions of merchants, unlocking a new intent-driven commercial ecosystem. Through trust, connectivity, and an open ecosystem, Alipay will help build a new generation of AI-powered services and support agentic commerce growth,” said Cyril Han, CEO of Ant Group.