Category: Travel News

Volcan de mi Tierra, the family-owned luxury Tequila brand created through a joint venture between Mexico’s esteemed Gallardo family and global luxury leader Moët Hennessy Louis Vuitton (LVMH), celebrated The 6th Taste, a landmark tasting experience held on Dia de Los Muertos in collaboration with The Only Caviar and TY Bar at the Four Seasons Hotel New York.

In a landmark move spotlighting the intersection of travel, technology, and sustainable growth, the United Nations World Tourism Organization (UN Tourism) has unveiled its Global Artificial Intelligence Challenge, poised to reshape the future of tourism through deep-tech innovation. Launched in late 2024, the challenge seeks to bring start-ups and scale-ups into the heart of tourism transformation, offering AI-driven solutions that span everything from destination branding to operational efficiency and education.

Tourism is entering a new era—one defined not only by destinations but by data, intelligence, and human connection enhanced through technology. This transformation takes the global spotlight in Riyadh, as the 26th UN Tourism General Assembly (UNTGA 2025) convenes under the forward-looking theme, “AI-Powered Tourism: Redefining the Future.”

Around 200 delegates, representing more than 100 affiliated entities, gathered in Riyadh to debate the state of the Affiliate Membership, review the main results achieved since the previous Plenary Session in October 2023, analyze the progress of the ongoing expansion strategy aimed at a quality-oriented and geographically balanced membership, and share proposals for future projects and collaborations.

The Affiliate Members and Public-Private Collaboration Department (AM-PPC) presented the Programme of Work for the period 2026–2027. Among more than 50 proposals received, selected Affiliate Members took the stage to present their initiatives, to be implemented with the support of the AM-PPC Department and UN Tourism in the coming biennium.