Category: Travel News

The World Travel & Tourism Council (WTTC) is pleased to welcome Switzerland Tourism (ST) as a Destination Partner.

Switzerland Tourism is the national destination marketing organisation responsible for promoting Switzerland as a travel destination. Working in partnership with the tourism industry and the public sector, it positions Switzerland worldwide as a high-quality, sustainable and year-round destination for leisure and business travel.

The World Travel & Tourism Council (WTTC) is pleased to welcome Barceló as a Global Member.

Founded in Mallorca in 1931, Barceló Group has grown into one of the world’s leading hospitality companies, with a presence across Europe, the Americas, Africa, and the Middle East. The Group operates a diverse portfolio of 288 hotels under four distinct brands, ranging from luxury boutique properties to large-scale resorts and urban hotels, reflecting its broad reach across global travel markets.

Leading senior Canadian travel operator Approach Tours has unveiled its highly anticipated new cruise portfolio, marking the company’s expansion into ocean expedition and river cruising. Its distinctive small-group, radically all-inclusive model has been designed to meet growing demand for more immersive and seamless travel experiences.

Long Lake Management is preparing to acquire American Express Global Business Travel (Amex GBT) in a $6.3 billion deal. Moreover, the acquisition aims to accelerate the growth of AI-enabled travel solutions. As a result, this major move could reshape the future of AI-driven travel acquisitions and highlight how travel technology strategies are evolving across the industry.