BTN Interviews Julia Birzele, a global leader in lifestyle hospitality, shares how her career—from Ibiza’s vibrant scene to shaping brands like Casa Cook, Pacha Group, and Lío—evolved through adaptability, cultural awareness, and a people-first mindset. Known for turning complex international projects into success stories, she emphasizes protecting a brand’s DNA while tailoring it authentically to new markets. Birzele credits Lío’s lasting success to its playful spirit, creative reinvention, and deep team continuity. Looking ahead, she envisions hospitality as an ever-blurring mix of dining, entertainment, and lifestyle, where storytelling, emotional connection, and sustainability define the guest experience. Her leadership philosophy centers on empathy, respect, and empowering diverse teams—especially women—to lead with courage and curiosity in a fast-changing global industry.
Category: Breaking Travel News
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Maison Margiela launches first branded residences in Dubai
Maison Margiela announces the launch of Maison Margiela Residences, marking the House’s first venture into residential living. Architecture and design have long been central to the Maison’s identity, and Maison Margiela Residences extends this legacy—translating the Maison’s codes of deconstruction, trompe-l’œil, and transformation into a luxury living environment. -
BTN interviews Achille Staiano, Chief Commercial Officer of Explora Journeys
BTN interviews Achille Staiano, Chief Commercial Officer of Explora Journeys, discussed how the brand is redefining luxury ocean travel through its “Ocean State of Mind” philosophy—centered on calm, connection, and discovery. He explained that Explora Journeys isn’t replicating traditional cruises but creating immersive, unhurried experiences with spacious residential-style suites, curated cuisine, and meaningful cultural engagement. Staiano noted that today’s travelers seek authenticity and purpose over excess, with sustainability integral to the brand’s design—from LNG-powered ships to eliminating single-use plastics. Through innovations like the Sky & Sea program and partnerships such as with ambassador Jannik Sinner, Explora Journeys is leading a new era of mindful, transformative, and environmentally conscious luxury travel. -
Ariva Residences Named Official Apartment Partner of the Las Vegas Raiders and Las Vegas Aces
Ariva Luxury Residences has been named the Official Luxury Apartment Partner of Las Vegas Raiders and the the two-time WNBA champion Las Vegas Aces. These premier partnerships not only underscore Ariva’s dedication to elevating local team sports but also highlight the unique lifestyle and community driven experiences that Ariva offers its residents.