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At WTM London, Julio Chávez, Director of the Fideicomiso de Promoción Turística de Chihuahua, set out to redefine what Mexico means to European travellers. Forget beaches and resorts – Chihuahua is “the Mexico you don’t know”: a land of vast canyons, ancient cultures and boundless hospitality.

At WTM London, Lizzie Cole, Subsecretary for Tourism Promotion at SEFOTUR Yucatán, introduced the state’s new ‘Mayan Sanctuary’ campaign – a call to discover a Mexico defined by heritage, safety, and authenticity. The initiative positions Yucatán as a destination of living culture, world-class gastronomy and sustainable growth, inviting European travellers to look beyond the beaches of Quintana Roo.

The Dominican Republic is experiencing record-breaking tourism growth in 2025, welcoming over 11.2 million visitors as it cements its position as the Caribbean’s leading destination for luxury, sustainability, and experiential travel. Speaking at World Travel Market London 2025, Vice Minister Jacqueline Mora highlighted major hotel investments, new flight routes, and eco-conscious projects in Miches and Punta Bergantín that blend development with environmental and social inclusion. With more than 6,000 new hotel rooms opening by 2026 and continued investment in infrastructure, digital innovation, and workforce training, the country’s tourism vision focuses on sustainable growth that benefits both travellers and local communities.

Tamil Nadu, the southernmost state of India known for its ancient temples, rich history, literature, architecture, and vibrant cultural heritage, captivated audiences at World Travel Market (WTM) London 2025. The state’s participation highlighted its deep connection with London — a relationship built on centuries of trade, education, and cultural exchange — and invited travellers to discover its timeless charm.